Tag: socialmedia

Influencers lose influence on legacy social media sites

Try earning a reputation in a low trust world… You can’t! The Wall Street Journal reports that companies are questioning the ROI of influencer campaigns. As most 15 year olds could tell a middle-aged executive, follower counts are misleading. Due to dopey accounts, people can easily buy followers in order to boast a stronger audience. […]

Break up big tech? 🤷‍♀️ Take your data to the bank 🙌

Break-up-big-tech convo is everywhere, led by Elizabeth Warren. I admire her conviction. But her ideas are knee-jerk. Check out this thoughtful piece by BU student Toria Rainey. Big tech holds our data to profit off of us. A data central bank allows us to profit from our data. Our approach facilitates competition without breaking up […]